The Facebook pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights about how people are using your website. You can create up to 10 pixels in your Business Manager account.

Before you begin

• Create a Business Manager account or make sure you have access to one.
• Check that you're an admin on the Business Manager account you'd like to use.

Should I create my pixel in Business Manager?

You may want to create a pixel in Business Manager if:

 

• You already have a Business Manager account.
• Someone else manages your Facebook ads.
• If you're a business with more than one website or major product or service.
• If you want to take advantage of pixel's measurement capabilities, but you're not ready to start creating ads.

If you'd prefer to create a Facebook pixel using your individual account, check out the pixel implementation guide.

 

Create a pixel in Business Manager

Here's how to create your pixel in Business Manager. Note that you'll need to be an admin on the account in order to create a pixel.

 

1. Go to Business Manager Settings tab in Ads Manager.
2. Click Pixels under People and Assets.

1. Click Create a Facebook Pixel.
2. Type in a name for your pixel.
3. Check the box to agree to the Facebook Pixel Terms.
4. Click Next
5. To start installing your pixel on your website, click Set Up Now. If you'd like to stay in Business Manager, then click Continue.

Assign Ad Accounts

Once you create a pixel, click Assign Ad Accounts to associate your pixel with an ad account. You'll need to assign an ad account so that you can take advantage of the pixel's measurement and targeting capabilities when you're creating ads for your business.

 

Assign a Partner

If someone else is managing your ads for you, click Assign Partner and type in their business ID to give them access to your pixel. Learn more about assigning a partner in Business Manager.

 

Set up your Pixel

1. Once you've finished creating your pixel in Business Manager, click Set Up Now or go to the Pixels tab in Ads Manager.
2. Click Set Up Pixel.
3. Click Use an Integration or Tag Manager to if you use a third party to manage your website, like Shopify, BigCommerce, or Google Tag Manager. To manually install the pixel code on your website, click Copy and Paste the Code and continue the set up process.

For detailed instructions on installing the Facebook pixel, check out the pixel implementation guide.

 

If you're using a third party and want to learn more about Facebook integrations, see the partner integration guide for an overview and set-up instructions by partner.