Setup Facebook Sales Channel and Tag Products on Facebook

ecommerce facebook facebook channel fb product products sales sales channel shopify tab tabs tag template Oct 22, 2019

This article will explain how to connect your Shopify to your FB page so you can display your physical products on your FB page SHOP tab. Please keep in mind that at this time, FB does not allow Digital products of any kind to be sold through FB.

Change Facebook page to SHOPPING template

Page templates have default tabs and buttons designed for different kinds of Pages (example: a Restaurants & Cafes template for restaurant Pages). You can change your Page template at any time.

To change your Page's template:

Click Settings at the top of your Page.
Click Templates and Tabs in the left column.
Below Templates, click Edit next to your current template.
Click View Details next to the template you want to apply.
Review the new buttons and tabs for your Page and click Apply Template.
Click OK.

You will then want to go in and customize which tabs you want to be shown on your page. For instance, you will likely want to remove the JOBS tab, unless you hiring.

You should now be able to see the SHOP tab from your Main Page - This is where your products will auto populate.

Connect your Shopify account to Facebook

Connect your Shopify account to Facebook to measure website visits and other conversion events on your Shopify website. This helps you better understand how people are interacting with your business and which events occurred as a result of your ads. You can also use this information to create custom audiences and optimize your Facebook ads to drive more sales.

To get started, go to the Shopify page in Events Manager and follow our guided instructions that help you select the pixel you want to use and enter your pixel ID in your account. You can also follow the instructions below.

Go to Partner Integrations

Set up your Shopify account

Go to Settings

Make sure you open a new tab and are logged into your Shopify account.

Select Online Store.

Upload your products to Facebook

Enable Facebook checkout from the Shopify admin and upload your product information to your Shopify account.

Note: Before getting started, your collections and products must be visible in your online store. See Shopify's instructions to make your collections and products visible on the Facebook channel.

Log in to Shopify.
Click the + symbol next to Sales channels in the Shopify admin.
Click Learn more next to the Facebook channel.
Click Add channel.
Click Facebook from your Shopify admin.
Click Get started.
Click Connect account.
Allow Shopify to connect with your business's Facebook Page and Facebook will verify your account information. After your account's verified, you can enable Facebook checkout using your Shopify admin.

You've now finished uploading your Shopify products to Facebook.

Tag Products from Your Shop

Now that you have connected your shop, you can tag products from your shop or catalog in your photos and videos. When people see your products tagged in your posts, they can click those tags to shop your products.

Before you begin, make sure you've added products to your Facebook shop.

You can tag up to 30 items. We recommend you only tag products that appear in your photos and videos so your posts stay relevant to your customers.

Open your photo post or upload your video.
Click the Tag Products icon .
In a photo, click the product you want to tag and type in the product's name. In a video, you can start typing the name of the product.
Click Publish or Done Tagging depending on the type of post you're tagging.

Now you'll see the products you tagged in your post.