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With Facebook email opt-in ads, is there an average cost-per-email-acquisition you strive for?

acquisition ads cost opt-in

Yes, the goal is usually around .30/acquisition. If it gets up near the .50 mark...

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Do remarketing custom audiences keep growing by themselves as there are new potential superfans clicking but not opting in, or do we have to constantly update it by creating a new one?

ads audience campaign opt-in pixel remarketing retarget

If you have someone visiting your website or landing page and did not opt in, wh...

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